Mobile Event App

 

project palette

Event app color palette


fonts

SF Pro Text
SF Compact Display


CTA Buttons

CTA rounded button set


designs

Landing screen mobile event app

Mobile event app design B


 

Project Highlights

My role in this project was as UX/UI designer. I developed the user flow, defined the screens, determined the functional elements, and created the “look & feel”.

  • Simplify the user intake
  • Create a bright visual look
  • Use concise, intuitive navigation
  • Design focus iOS & Android
  • Refresh web color palette while retaining brand identity


Growth Experiment

Increase member aquisition and retention

Category

Acquisition / Rentention

Hypothesis

Providing a mobile app for events will improve membership acquistion and retention.

Goal

At least 10% improvement.

Timeframe

At least 1 month

Result

Untested - in DEV

Client

NDA protected

Tools

Adobe Creative Suite

Team

Growth Lead
VP Marketing
SEO Lead