Mobile “Event” App

 

Project Highlights

My role in this project was both UX and UI designer. I developed the user flow, defined the screens, and determined the functional elements. I also created the “look & feel”, designed the UI screens, and produced all the UI graphic elements. Membership had always been funneled to the desktop for this client, and this was their first version of a mobile solution.
Jump to design mock ups

  • Simplify the user intake – 7 screens were reduced to 4 screens
  • Design the page to work for a full range of mobile devices
  • Maintain a bright visual look via a font with a thinner stroke, and very clean light weights
  • Redefine the color palette to enhance readabiliy and spotlight the CTA elements while retaining brand recognition
  • Translate the desktop navigation to concise, intuitive mobile solutions
  • Provide solutins and designs that worked equally well for iOS and Android devices
  • Refresh the color palette while retaining brand identity
 

Growth Experiment

Increase member aquisition and retention

Category

Acquisition / Rentention

Hypothesis

Providing a mobile app for events will improve membership acquistion and retention.

Goal

At least 10% improvement.

Timeframe

At least 1 month

Result

Untested - in DEV

Client

NDA protected

Tools

Adobe Creative Suite

Team

Growth Lead
VP Marketing
SEO Lead

UX / User Flow

User flow - UX design

Design Elements

Palette

Mobile event app color palette
 

Fonts

SF Pro Text
SF Compact Display
First text option
Avenir
Second text option
 

CTA Buttons

CTA rounded button set

Design Mock Ups


Events Landing Page

Landing screen mobile event app

 

Notifications Screen – version “A”

Mobile event app notifications - version A

Notifications Screen – version “B”

Mobile event app notifications - version A