Electrictrees Intake/Dashboard

 

palette

Electrictrees color palette


fonts

Open Sans font sample


CTA Buttons

Electrictrees CTA button - disabled

Electrictrees CTA button - active


designs

Electrictrees member sign up


Electrictrees sign up flow 2


Electrictrees account admin


Electrictrees account mock


Electrictrees account


Electrictrees dashboard


Electrictrees mobile intake


Electrictrees intake flow 2
 

Project Highlights

My role was UX/UI designer, working with the project Creative Director. The color palette, fonts and navigation were set by the CD. My role was to design an intuitive onboard flow, that used modular elements suitable for a wide range of intake scenarios. The gestalt established in this project was then applied to the design on completely new member admin and dashboard sections.

  • Create a responsive design
  • Maintain brand consistency
  • Adapt the UX/UI to mobile solutions
  • Design modular widgets suitable for dynammic variations in the flow
  • Maintain brand consistency


Growth Experiment

Improve the conversion rate for the member intake funnel.

Category

Acquisition.

Hypothesis

Providing a concise, intuitive intake forms for complex requirements will improve the sign up conversion rate

Goal

At least 15% improvement.

Timeframe

3 months

Result

Not available

Client

Electrictrees via ThinkDoug

Tools

Adobe Creative Suite

Team

FounderK
Creative Director