Home Page Redesign

 

palette

Home page redesign color palette


font

New fonts for home page redesign


CTA Buttons

Redesign CTA hero button
Redesign CTA secondary button


design

Redesign for home page


 

Project Highlights

My role was Senior UX/UI Designer. The team included leads from Marketing, Growth, Content, SEO, Data Engineering, and Membership. The design was iterated on the following guidelines.

  • Simplify the page
  • Create a responsive design
  • Ligten the visual density
  • Provide a welcoming intake CTA
  • Toggle extensive content
  • Introduce “trust” elements
  • Refresh the color palette while retaining brand recognition
  • Include elements shown to improve conversion and engagement rates


Growth Experiment

Improve the conversion rate for the site home page.

Category

Acquisition.

Hypothesis

Updating the UI of the page, and providing clean CTA elements, will improve the conversion rate.

Goal

At least 5% improvement.

Timeframe

At least 1 month based on data from Google Analytics.

Result

Achieved goal by a mulitple (NDA protected)

Client

LegalMatch

Tools

Adobe Creative Suite

Team

Growth Lead
VP Marketing
SEO Lead