My role was Senior UX/UI Designer. The team included leads from Marketing, Growth, Content, SEO, Data Engineering, and Membership. The design was iterated on the following guidelines.
- Simplify the page
- Create a responsive design
- Ligten the visual density
- Provide a welcoming intake CTA
- Toggle extensive content
- Introduce “trust” elements
- Refresh the color palette while retaining brand recognition
- Include elements shown to improve conversion and engagement rates
Improve the conversion rate for the site home page.
Updating the UI of the page, and providing clean CTA elements, will improve the conversion rate.
At least 5% improvement.
At least 1 month based on data from Google Analytics.
Achieved goal by a mulitple (NDA protected)
Adobe Creative Suite